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Kinnerton Confectionery Chooses QAD Demand Planning and QAD Production Planning in the Cloud
In 1978, Kinnerton became the first brand to manufacture and sell chocolate in the shape of children's characters in the
Kinnerton has used QAD's Food and Beverage ERP solution since 1996 and recently upgraded to the latest edition of QAD Enterprise Applications. During the course of the Customer Engagement process with QAD, Kinnerton explored the possibility of using QAD supply chain solutions to help it better cope with the frequent changes in demand, promotions and seasonality that make forecasting challenging for food and beverage companies. Kinnerton relied primarily on spreadsheets and switching to QAD will enable the company to forecast more accurately while reducing inventory levels and improving service levels.
"As Kinnerton has grown, we realized that we need more robust business planning and to improve the way we forecast demand and plan production," said
QAD Demand Planning provides memory-resident planning and simulation which enables rapid evaluation of planned promotions or new product introductions and promotes timely response to demand fluctuations. QAD Production Planning helps manufacturers optimize production plans in order to maximize efficiency and better meet customer needs. It gives users the ability to plan collaboratively and includes decision support capabilities to visualize, analyze, simulate and understand production requirements and capacities.
Kinnerton selected the QAD solutions for a number of reasons including:
- QAD supply chain solutions integrate seamlessly with QAD Enterprise Applications
- QAD's longstanding relationship with Kinnerton
- QAD's proven customer results in the food industry
"Kinnerton has been a QAD customer for quite a while, and during that time, there have been changes to their business that gave us the opportunity to help them evolve in ways that improved their growing company," said JC Walravens, vice president of QAD EMEA. "It's gratifying to see customers use QAD integrated products in conjunction with QAD Enterprise Applications to get the best out of their business. Like a lot of our customers, Kinnerton saw the advantages of the cloud."
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